A bigger and more comprehensive film and television event is coming in end 2014.
The Singapore International Film Festival, now called SGIFF, and Asian Television Awards will be held together with ATF and ScreenSingapore to "form a larger-scale and multi-faceted event that will provide more benefits to regional and international trade participants". The week-long event does not have a finalised name yet.
Minister for Communications and Information Yaacob Ibrahim made this announcement during the opening ceremony of the trade media events Asia TV Forum & Market (ATF) and ScreenSingapore 2013.
Ms Yuni Hadi will be the festival director for next year's edition. She is a producer on the critically-acclaimed film Ilo Ilo and a former co-director of the festival, which has not been held since 2011.
ATF and ScreenSingapore are currently taking place from Dec 4-6 at Marina Bay Sands, with a pre-market conference held on Dec 3. Activities include conferences, networking events and premieres.
This is the 14th edition of ATF and the third edition of ScreenSingapore. The two were held together for the first time last year 2012. The combined market had total sales of US$204 million and there were over 4,000 trade participants.
Sessions slated for Dec 4 include one on Asian independent film with homegrown success Ilo Ilo as a case study as well as one on story-telling with Indian film-maker Shekhar Kapur, 67. His historical biopic Elizabeth (1998) was nominated for an Oscar for Best Picture.
There is also the red carpet premiere of Hong Kong action film Firestorm, with star Andy Lau in attendance.
Over these few days, industry players will meet, mingle and zoom in on possible deals.
Local content can be found at the Singapore Pavilion, which showcases over 600 hours of film and television content from more than 70 homegrown companies.
In addition, the Sneak Peeks event, to promote local productions to potential international buyers, returns for a second outing and will features previews of five new films, including Jack Neo's The Lion Men, as well as four TV titles.