19 PEOPLE TO WATCH IN 2019 -Technology

Face to watch in 2019: Sim Wong Hoo, CEO of Creative Technologies

Creative Technologies founder and chief executive Sim Wong Hoo with the new Super X-Fi products.
Creative Technologies founder and chief executive Sim Wong Hoo with the new Super X-Fi products.ST PHOTO: TREVOR TAN

Back in its heyday, home-grown technology company Creative Technologies and its chief executive Sim Wong Hoo were the talk of the town.

This year, the spotlight was thrust back on Mr Sim, 63, and Creative, thanks to a new award-winning piece of audio technology called the Super X-Fi - which he said is more revolutionary than colour television.

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A version of this article appeared in the print edition of The Sunday Times on December 23, 2018, with the headline 'Sim Wong Hoo, CEO of Creative Technologies'. Print Edition | Subscribe