Singapore Airlines has unveiled a US$150million overhaul of all its cabins, in a move to ensure it will remain a great way to fly amid increased competition from low-cost and other premium carriers.
New fittings like wider and longer flat-beds on the luxe first and business classes, wider legroom and more personal spaces on economy class and larger personal touchscreen LCD monitors across all classes.
This is SIA's biggest overhaul since 2007 when it refreshed the cabins, seats on aircraft that fly long-haul routes.
Also retooled is SIA's award winning KrisWorld inflight entertainment system. It has been beefed up to include bigger LCD screens and touchscreen handsets across all classes. Economy class passengers can browse through more than 1000 entertainment options by scrolling through touch screen monitors.
The new look cabin and furnishings were revealed on Tuesday at a global media launch held at the JetQuay VIP terminal at Changi Airport.
They will debut on SIA's eight newest Boeing 777-300ERs from September. The roll out will then follow the Airbus A-350s and Boeing 787s.
Tuesday's new product relaunch is a culmination of two years of research and work involving SIA and its two appointed cabin designers BMW's Designworks and James Park Associates.