Shoppers saved $20m under FairPrice programme

Shoppers at NTUC FairPrice Xtra at Serangoon NEX mall.
Shoppers at NTUC FairPrice Xtra at Serangoon NEX mall. PHOTO: ST FILE

A discount programme offered at NTUC FairPrice outlets has helped shoppers save $20 million from July to December last year.

Under the Big Value Bag: Made for Singapore programme, shoppers at FairPrice supermarkets enjoyed a 10 per cent discount on more than 1,000 housebrand products under four labels - FairPrice, FairPrice Gold, Pasar, and Pasar Organic.

The scheme, which ended yesterday, was part of a $35 million initiative launched by NTUC social enterprises, which include NTUC's insurance arm, and supermarket, coffeeshop and pharmacy chains.

Discounted items included staple food items such as rice, oil, bread, fresh and frozen foods and toiletries. For instance, a 5kg bag of FairPrice Gold rice was sold at $11.52, compared to $12.80 without the programme, while a 2-litre bottle of FairPrice pure olive oil was $20.65, compared to $22.95 before.

FairPrice said 60 per cent of the total discounts given out were for the purchase of fresh produce.

The supermarket chain, founded by the labour movement in 1973, has more than 120 outlets, and serves half a million shoppers daily.

"The discount made daily essentials more affordable, as FairPrice's housebrands are already priced at 10 to 15 per cent less than other popular national brands available in Singapore," said FairPrice in a statement yesterday.

While the Big Value Bag programme has ended, FairPrice said shoppers can still enjoy savings through schemes such as the 2 per cent Seniors' Discount and Pioneer Generation 3 per cent discount.

"Shoppers can also select Lowest Price: Yellow Dot items that are, on average, 20 per cent cheaper than comparable top national brands," FairPrice added.

Madam Chan Ai, 69, said the discounts were very helpful.

"I hope they will do this again. I shop at FairPrice every week and 10 per cent is a lot in savings," said the retired teacher.

A version of this article appeared in the print edition of The Straits Times on January 01, 2016, with the headline 'Shoppers saved $20m under FairPrice programme'. Subscribe