Say 'I do' with personalised cover of The New Paper

Couples can print photos and personalised messages on The New Paper cover as a memento.
Couples can print photos and personalised messages on The New Paper cover as a memento. PHOTO: SINGAPORE PRESS HOLDINGS

Couples can now customise the covers of The New Paper and have them distributed to guests on their wedding day.

Singapore Press Holdings (SPH) yesterday announced the latest addition to its range of personalised print products - personalised newspaper wedding favours.

Wedding couples can print photos and personalised messages of appreciation to each of their guests on the cover of The New Paper, which can then be given to guests as a unique wedding favour that can be kept as a souvenir.

The exclusive copies of The New Paper can be ordered for $10 each, with a minimum order of 200 copies. They will be delivered straight to the wedding reception.

Head of product innovation and pricing at SPH's Integrated Marketing Division, Mr Jerry Siah, said: "Couples today are looking for more novel and unique ways to commemorate their marriage.

  • EVENTS

    The personalised newspaper wedding favours will be available at the following events and venues:

    To Love. To Hold. To Cherish Wedding Workshop

    Date: Tomorrow

    Time: Noon to 5pm

    Venue: Grand Ballroom, Level 4, Grand Copthorne Waterfront Hotel

    Admission: Free

    Rendezvous Hotel Singapore Wedding Showcase

    Date: Sunday, March 26

    Time: Noon to 6pm

    Venue: Symphony Ballroom, Level 2, Rendezvous Hotel Singapore

    Admission: Free

"Allowing people to not only customise but also personalise each copy of The New Paper is our way of empowering them to create unforgettable moments with their loved ones."

Ms Elsie Chua, chief marketing officer at SPH, said that readers have used past editions of SPH's personalised print products for surprise marriage proposals, wedding anniversaries, birthday celebrations and more.

"The Personalised Newspaper Wedding Favours is part of our efforts to make our titles more personal. It lets our publications become an integral part of our readers' lives," she said.

A version of this article appeared in the print edition of The Straits Times on March 10, 2017, with the headline 'Say 'I do' with personalised cover of The New Paper'. Print Edition | Subscribe