Couples can now customise the covers of The New Paper and have them distributed to guests on their wedding day.
Singapore Press Holdings (SPH) yesterday announced the latest addition to its range of personalised print products - personalised newspaper wedding favours.
Wedding couples can print photos and personalised messages of appreciation to each of their guests on the cover of The New Paper, which can then be given to guests as a unique wedding favour that can be kept as a souvenir.
The exclusive copies of The New Paper can be ordered for $10 each, with a minimum order of 200 copies. They will be delivered straight to the wedding reception.
Head of product innovation and pricing at SPH's Integrated Marketing Division, Mr Jerry Siah, said: "Couples today are looking for more novel and unique ways to commemorate their marriage.
The personalised newspaper wedding favours will be available at the following events and venues:
To Love. To Hold. To Cherish Wedding Workshop
Time: Noon to 5pm
Venue: Grand Ballroom, Level 4, Grand Copthorne Waterfront Hotel
Rendezvous Hotel Singapore Wedding Showcase
Date: Sunday, March 26
Time: Noon to 6pm
Venue: Symphony Ballroom, Level 2, Rendezvous Hotel Singapore
"Allowing people to not only customise but also personalise each copy of The New Paper is our way of empowering them to create unforgettable moments with their loved ones."
Ms Elsie Chua, chief marketing officer at SPH, said that readers have used past editions of SPH's personalised print products for surprise marriage proposals, wedding anniversaries, birthday celebrations and more.
"The Personalised Newspaper Wedding Favours is part of our efforts to make our titles more personal. It lets our publications become an integral part of our readers' lives," she said.