Quality tourists over quantity is new STB chief's mantra

ST PHOTO: KHALID BABA
ST PHOTO: KHALID BABA

Instead of busloads of visitors, he is keen on those who will stay longer, see more of S'pore

Hordes of tourists? No thanks, says the Singapore Tourism Board's (STB) new chief executive Keith Tan.

When it comes to luring visitors to the Republic's shores, quality over quantity is his mantra.

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A version of this article appeared in the print edition of The Straits Times on April 15, 2019, with the headline 'Quality tourists over quantity is new STB chief's mantra'. Print Edition | Subscribe