New initiative launched to foster deeper friendships between corporate volunteers and beneficiaries

(From left) President Halimah Yacob, Project We Care CEOs Network Committee Chairperson Wee Wei Ling and Minister for Trade & Industry, deputy chairman of the People's Association Chan Chun Sing at the Istana on Sept 1, 2019.
(From left) President Halimah Yacob, Project We Care CEOs Network Committee Chairperson Wee Wei Ling and Minister for Trade & Industry, deputy chairman of the People's Association Chan Chun Sing at the Istana on Sept 1, 2019.ST PHOTO: DESMOND WEE

SINGAPORE - A new initiative for corporate organisations to help vulnerable residents will see the former develop deeper relationships with the beneficiaries.

This way, when further needs are identified, corporate volunteers can provide customised support in the form of cash or in-kind sponsorships, for example.

The Adopt-A-Family initiative by the People’s Association (PA) and Project We Care Network was launched on Sunday (Sept 1), though more corporate support is being sought. The Project We Care Network currently consists of over 300 companies.

The private sector and the PA initiated Project We Care in 2012 to encourage corporate giving and volunteerism in Singapore, and the new initiative builds on that.

"The Adopt-A-Family initiative differentiates itself from the normal befriending initiatives by providing a platform where corporates can sustain their help by customising support based on the needs of their 'adopted family'," said Ms Jasmine Kwok, senior director of PA's membership and partnership division.

"This exemplifies a whole-of-community effort to ensure our residents are taken care of and being provided opportunities to better themselves."

The launch was held at the Istana during the Project We Care Garden Party, where about 1,500 past beneficiaries of Project We Care were hosted by corporate volunteers from over 80 companies.

At the event, they participated in engagement activities and enjoyed food and performances. President Halimah Yacob also joined them in a lantern walkabout around the Istana lawn, to celebrate the Mid-Autumn Festival.

For a start, Adopt-A-Family aims to reach out to 200 vulnerable households identified by PA Grassroots Organisations from next year.