More hotels in Singapore sprucing up for Instagram

Financial products trader Albino Chua, 33, known on Instagram as "Bino Chua", in a hotel room at The St Regis Singapore in August 2015. He does not specifically look for an "Instagrammable" hotel, but places great emphasis on aesthetics.
Financial products trader Albino Chua, 33, known on Instagram as "Bino Chua", in a hotel room at The St Regis Singapore in August 2015. He does not specifically look for an "Instagrammable" hotel, but places great emphasis on aesthetics.PHOTO: BINO CHUA
Hotel G's gym (above) was designed with Instagram in mind, with a vintage sandbag and speedball, while Villa Samadhi (below) kept its colonial architecture, which is set among lush greenery, to deliberately create a contrast easily seen on Instagram.
Hotel G's gym (above) was designed with Instagram in mind, with a vintage sandbag and speedball, while Villa Samadhi kept its colonial architecture, which is set among lush greenery, to deliberately create a contrast easily seen on Instagram.PHOTOS: HOTEL G SINGAPORE, VILLA SAMADHI SINGAPORE
Hotel G's gym (above) was designed with Instagram in mind, with a vintage sandbag and speedball, while Villa Samadhi (below) kept its colonial architecture, which is set among lush greenery, to deliberately create a contrast easily seen on Instagram.
Hotel G's gym was designed with Instagram in mind, with a vintage sandbag and speedball, while Villa Samadhi (above) kept its colonial architecture, which is set among lush greenery, to deliberately create a contrast easily seen on Instagram.PHOTOS: HOTEL G SINGAPORE, VILLA SAMADHI SINGAPORE

Hotels, especially smaller players, are tapping new marketing tool - guests' social media photos

Instagram is on the rise, and the visually focused social media platform with more than 800 million users worldwide is starting to affect the way hotels here are designed.

Boutique hotels are leading the way, and have arranged their furniture, painted their walls and even kitted out their facilities so that they look good on a phone screen.

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A version of this article appeared in the print edition of The Straits Times on May 11, 2018, with the headline 'More hotels sprucing up for Instagram'. Print Edition | Subscribe