More ears tune in to SPH Radio stations Kiss92 and UFM100.3

Kiss92 DJs Desiree Lai and Joshua Simon in the studio yesterday. The station's cumulative listenership went up by 6.2 per cent in the latest Nielsen Radio Diary Survey. UFM100.3 had a 17.4 per cent increase in listenership.
Kiss92 DJs Desiree Lai and Joshua Simon in the studio yesterday. The station's cumulative listenership went up by 6.2 per cent in the latest Nielsen Radio Diary Survey. UFM100.3 had a 17.4 per cent increase in listenership.ST PHOTO: MARK CHEONG

More listeners are tuning in to Singapore's fastest-growing radio station, Kiss92, which serves up adult contemporary music and programmes targeted at women and families.

The latest Nielsen Radio Diary Survey released yesterday showed the four-year-old station's cumulative listenership increased by 6.2 per cent from 534,000 to 567,000.

The latest survey was conducted between September and October and follows an earlier study done from March to May.

Among English radio stations, Kiss92 is ranked second only to Class 95, which has a listenership of 758,000, the survey showed.

Kiss92 is managed and operated by Singapore Press Holdings (SPH) Radio, which runs two other stations - ONE FM91.3 and Mandarin channel UFM100.3.

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UFM100.3, which is targeted at working professionals aged between 35 and 49 years, registered a 17.4 per cent increase in listenership in the latest survey - growing from 340,000 to 399,000.

Said Ms Carine Ang, programming director and presenter for UFM100.3: "We are very happy and were overwhelmed by the strong support of our fans.

"The team has devoted a lot of effort to our music and promotions and is encouraged to see many new fans tuning in to us."

Meanwhile, the listenership for ONE FM91.3 was 267,000, slipping by about 2.6 per cent from 274,000.

ONE FM91.3's target audience is male listeners above the age of 30. The station's playlist features the likes of Bon Jovi, Guns N' Roses, Queen, Lenny Kravitz, Red Hot Chili Peppers, U2 and Def Leppard.

SPH Radio's general manager, Mr Sim Hong Huat, said: "The team will continue to work hard to grow the stations for our fans and partners.

"SPH Radio is Singapore's fastest-growing radio network and we're determined to continue the momentum."

On average, the Kiss92 listener spent an estimated 7hr and 32min each week listening to the station. For UFM100.3, it was 9hr 38min and for ONE FM91.3, 3hr and 48min.

A version of this article appeared in the print edition of The Straits Times on December 02, 2016, with the headline 'More ears tune in to SPH Radio stations Kiss92 and UFM100.3'. Print Edition | Subscribe