Milo’s limited-edition Breaktime Set plushies return to supermarkets with a new gem
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Would-be collectors can find Milo’s Breaktime Set plushies at FairPrice, Cold Storage, Giant, Sheng Siong and Prime supermarkets.
PHOTO: MILOSINGAPORE/INSTAGRAM
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SINGAPORE – The plushies that launched a thousand Milo fans into a frenzy have returned to supermarkets.
In a post on Aug 25, the Milo Singapore Instagram page announced the return of its limited-edition plushies
This time, the Breaktime Set, which previously consisted of plushie versions of a Milo packet, bun and pink gem biscuit, welcomes a new member into its ranks – the blue gem biscuit.
Would-be collectors can find the plushies at FairPrice, Cold Storage, Giant, Sheng Siong and Prime supermarkets.
A single random plushie comes free with each “5 x MILO UHT 4x125ml Cluster Promotion Pack”, while stocks last, said Milo Singapore, encouraging customers to check with supermarket staff for latest stock updates.
Several fans commented on Milo Singapore’s announcement post that they had managed to snag the plushies.
However, others lamented the sudden launch and uncertainty surrounding the stores’ delivery schedules, with a few reporting that some supermarkets were already sold out of the promotional products.
These elusive plushies were launched in April as part of the brand’s 75th anniversary celebrations.
Fans were seen in social media videos raiding supermarkets following the launch, carting away cartons and bags of Milo products in a bid to collect them all.
The April launch also featured a separate set of five toys in the likeness of Milo peng, a Milo cup, a Milo tin, kaya toast and soft-boiled eggs, collectively labelled the Breakfast Set.
As at Aug 26, Milo Singapore has not indicated plans for the return of Breakfast Set plushies.
