The McDonald's Hello Kitty plush toy craze has translated into a opportunities for online sellers to capitalise on the fad.
Several advertisements selling the toy were seen just hours after they went on sale early Thursday morning. In one posting on eBay. there were 125 bids for the "Singing Bone" model.
News of the online transactions have reached McDonald's headquarters in Singapore - and the management is not happy about it. "We do not support people buying the Kitties for resale, and we have been regularly removing posts offering such services from our page. We take the conduct of our staff very seriously and if any of them are found to have misappropriated the Kitties for personal gain, we will not hesitate to take appropriate action," the fast-food chain posted on their official Facebook page.
The toy has also resulted in a number of confrontations among consumers. According to Stomp, at McDonald's Bukit Batok Central outlet, a policeman was asked to clear a dispute over people jumping queues.