Make love, not haze, says Singapore Environment Council's cheeky video

A screengrab of the ad. -- PHOTO: SCREENGRAB FROM FACEBOOK
A screengrab of the ad. -- PHOTO: SCREENGRAB FROM FACEBOOK

Singapore - A video featuring a rocking van titled "Make love, not haze" is the Singapore Environment Council's latest attempt to educate Singaporeans on air pollution.

There is a disclaimer: "Parental guidance advised"

The one-minute video uploaded on their Facebook on Thursday cheekily shows a violently shaking van in the middle of the night. A text message appears, explaining that tiny solid and liquid particles make up haze, and that vehicles produce 50 per cent of these particles.

The risque video then shows a person's hand up on the van window, just like in the steamy car scene between Leonardo Di Caprio and Kate Winslet in the 1997 movie Titanic.

It ends with the van's engine being turned off, the car rocking again, and the message to "make love, not haze".

Council chief executive officer Jose Raymond said that the video is the most risque out of the three they have done so far as part of a campaign. The campaign aims to get people to understand environmental issues, and to get them to do the right thing to protect the environment.

The videos are just one part of a media campaign that has been going on for two weeks, and were done up by a creative agency called Project Peanut. The other two spots focus on trash and food waste. The last video on water management will be released next week, he said. The Council will be promoting awareness about the environment for a year.

He said that they just wanted to get a message across. "It's for people to realise that they are also partly responsible for the haze," he said. He added that he hopes that viewers find the video funny, have a laugh and stop leaving their vehicle engine turned on unnecessarily.

Join ST's Telegram channel and get the latest breaking news delivered to you.