Lunch With Sumiko: TWG Tea's Taha Bouqdib on how he fell in love with tea

Taha Bouqdib's father wanted him to join the military. He chose tea, and TWG Tea is now a global brand.

Mr Taha Bouqdib grew up in Rabat, the capital of Morocco, and worked in France for many years before co-founding TWG Tea in Singapore. The brand is now distributed in 42 countries and has 70 tea salons and boutiques in 19 countries. Besides more than
Mr Taha Bouqdib grew up in Rabat, the capital of Morocco, and worked in France for many years before co-founding TWG Tea in Singapore. The brand is now distributed in 42 countries and has 70 tea salons and boutiques in 19 countries. Besides more than 800 varieties of tea, it sells tea-drinking accessories and tea-infused macarons, chocolate, cookies, candles and even mooncakes. ST PHOTO: MARK CHEONG
Sumiko Tan
Executive Editor
Updated
Mar 30, 2022, 09:27 PM
Published
Dec 23, 2018, 05:00 AM
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Taha Bouqdib is trying to be diplomatic, but, no, he doesn't like Taiwanese bubble tea.

"Some products I try once, and after that, I don't try any more," he says with an apologetic smile. "It's too artificial for me."

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MCI (P) 066/10/2023. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2024 SPH Media Limited. All rights reserved.

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