SINGAPORE - The Singapore Red Cross has introduced a series of six bite-sized instructional videos on social media platform Instagram, to better reach out to digital-savvy Singaporeans and equip them with essential first aid skills.
Called InstaSave, the outreach campaign features short clips on the six most common emergency situations here: Cardiac arrest, seizure, choking, severe bleeding and burn wounds.
Second Minister for Home Affairs and National Development Desmond Lee launched the initiative on Saturday (Sept 9) at Taman Jurong Community Club in commemoration with World First Aid Day.
In his opening speech, Mr Lee said that it is crucial to train as many Singaporeans as possible in first aid to prepare them for emergencies, including terrorist attacks.
"When our civil defence and police are alerted about an incident, they will respond immediately, but no matter how fast they are, they can never be as fast as ordinary Singaporeans who are already at the scene," he said.
Singapore Red Cross secretary general Benjamin William said that InstaSave "has the potential to turn a photo-sharing community of 1.4 million Instagrammers into a lifesaving force".
Instagram users are encouraged to save the videos in the app and help spread the word among their followers by tagging @sgredcross, with the hashtags #instasave and #savenowtosavelater.
Compassvale Secondary School student Yong Fang Qi, 14, who watched the videos said:"We can access the videos easily after saving them on Instagram, and I can also show them to my friends,"
Mr Lee also noted in his speech that the Singapore Red Cross' academy was the first to offer the Citizen First Responder training - a five-hour compact course on first aid and cardiopulmonary resuscitation targeted at busy professionals. A typical first aid course would be conducted over three days.
About 350 people have completed the Citizen First Responder programme since it was launched in January 2016, according to the Red Cross Singapore.
There has also been positive strides in getting the public equipped in psychological first aid, with about 200 people trained since a dedicated programme was launched a year ago.
The training programme focuses on helping those who suffer from shock and psychological trauma after a crisis.
As part of Saturday's outreach event, Red Cross Youth also distributed first aid kits to 300 elderly households in Taman Jurong and Jurong Spring.