In Good Company

In Good Company: Jack Daniel's is as American as blue jeans

Firm behind the brand set on expansion and staying true to the roots of its iconic whiskey

A quarter century ago, when The Straits Times offices used to be in Kim Seng Road, I often used to finish my working day by unwinding with a couple of whiskeys at a now-defunct pub called The Green Man in Capitol Building, off the Padang.

The bar staff sensed when I was inclined to be chatty and when I wished to be left alone. As for my drink itself, there was never a question: Jack Daniel's, straight up.

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A version of this article appeared in the print edition of The Sunday Times on June 17, 2018, with the headline 'Jack Daniel's is as American as blue jeans'. Print Edition | Subscribe