A Singaporean chief executive of a United States company, HyperShop, has received online flak for using models clad in bodypaint at his booth during this month's Consumer Electronics Show (CES) in Las Vegas.

Feminists are calling for a boycott, saying that naked women have nothing to do with his company's battery pack products. His company's Facebook page is also filled with complainers, as well as defenders.

However, the company cleared the use of models with CES organisers and even got a renowned body paint company,
run by a feminist, to do the painting on the models.