Housing agents turning to videos to make their pitch

An Instagram preview of this video of women having tea in a four-room HDB flat helped property agents Diana Teow and Felicia Cai to sell the flat in just a week.
An Instagram preview of this video of women having tea in a four-room HDB flat helped property agents Diana Teow and Felicia Cai to sell the flat in just a week.PHOTO: RISING NORTH PROPERTIES

Some say snazzy footage on social media helps them stand out in competitive market

A trio of women sip from dainty cups on a plush sofa while a chandelier hangs overhead. Lush greenery can be seen outside the window.

This scene is not of an afternoon tea session with ladies of leisure at a Victorian-style mansion, but one from a video advertisement for a four-room HDB flat in Yishun.

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A version of this article appeared in the print edition of The Straits Times on October 01, 2018, with the headline 'Housing agents turning to videos to make their pitch'. Print Edition | Subscribe