A Hong Kong tourist died on Tuesday after a metal archway fell on him at the grounds of the 2013 Audi Fashion Festival last week.

His parents, who appeared to be in their 70s according to Chinese paper Lianhe Wanbao, and younger brother had rushed over from Hong Kong the night they received news of the accident.

But as the man's condition worsened, the family decided to take the 34-year-old off life support. They retrieved his body yesterday morning.

According to Lianhe Wanbao, the victim's name was Mr Xu Zhen Xuan.

Police, who are still investigating the incident, have classified it as an "unnatural death". The fashion festival's organiser Mercury Marketing & Communications declined to comment, citing the investigations.

Mr Xu, who was on a visit to Singapore with 13 friends, was passing through the festival's grounds at the Marina Promenade, on the way from the Marina Bay Sands hotel to the Singapore Flyer last Thursday.

His friends were walking in front of him when the metal archway suddenly fell on top of him as he turned to snap a picture of the hotel.

The archway, which The Straits Times understands was holding up an advertising banner for the event, reportedly landed on both his head and back, knocking him unconscious.

Police received a call at about 9.58am, approximately four hours before the fashion festival's first event of the day, requesting for assistance at Bayfront Avenue. Mr Xu was taken to the Singapore General Hospital where he was pronounced dead five days later.

HOE PEI SHAN