Hit video clip on ice-cream bread leads to start-up

Our Grandfather Story team with (foreground, from left) Mr Ng Kai Yuan, Mr Matthew Chew and Ms Carine Tan, filming a clip. Their first video, which featured pink and green ice-cream bread from Jackson Bakery & Confectionery in Bedok, had over 150,000
Our Grandfather Story team with (foreground, from left) Mr Ng Kai Yuan, Mr Matthew Chew and Ms Carine Tan, filming a clip. Their first video, which featured pink and green ice-cream bread from Jackson Bakery & Confectionery in Bedok, had over 150,000 views in a week. They went on to make over 150 videos and have 59,000 "likes" on their Facebook page.ST PHOTO: LEE JIA WEN

NTU students set up digital publisher after successful school project on local heritage

A 90-second video clip of how pink and green ice-cream bread was made set things in motion for digital publisher Our Grandfather Story, a start-up by four Nanyang Technological University (NTU) students.

Tasked with creating a project for a photojournalism module two years ago, the students decided to document Singapore's heritage through its food, trades and people.

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A version of this article appeared in the print edition of The Straits Times on May 30, 2018, with the headline 'Hit video clip on ice-cream bread leads to start-up'. Print Edition | Subscribe