TheLivesTheyLive

High and low notes in music lover's life

Mr Loh with albums he reintroduced to the market in 1984 after setting up Ideas Music record to distribute records and cassettes to shops. Mr Ronnie Loh's career in the music industry spanned some 40 years, including sales stints with record labels l
Mr Ronnie Loh's career in the music industry spanned some 40 years, including sales stints with record labels like EMI and Warner Music in the 1960s and 1970s. He now sells eldercare products like wheelchairs. PHOTO: GIN TAY FOR THE STRAITS TIMES
Mr Loh with albums he reintroduced to the market in 1984 after setting up Ideas Music record to distribute records and cassettes to shops. Mr Ronnie Loh's career in the music industry spanned some 40 years, including sales stints with record labels l
(From left) Mr Loh in a studio with producer Patrick Seet and recording engineer Richard Goh, working on a recording of hymns for a local church choir in 1998.PHOTO: GIN TAY FOR THE STRAITS TIMES
Mr Loh with albums he reintroduced to the market in 1984 after setting up Ideas Music record to distribute records and cassettes to shops. Mr Ronnie Loh's career in the music industry spanned some 40 years, including sales stints with record labels l
Mr Loh with albums he reintroduced to the market in 1984 after setting up Ideas Music record to distribute records and cassettes to shops.PHOTO: GIN TAY FOR THE STRAITS TIMES

While the pioneer leaders were the original architects of Singapore, everyday heroes helped build local society. This is another story about such people in the series The Lives They Live.

These days, pirated copies of music albums are called illegal downloads and they can be squeezed into a mobile phone.

Mr Ronnie Loh, 71, remembers a different time. In 1978, he was a sales manager with record label Warner Music and often accompanied police officers on raids that targeted the illicit business of producing and distributing pirated music cassettes. Vinyl was on the decline and the compact disc was still a few years away.

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A version of this article appeared in the print edition of The Straits Times on June 27, 2018, with the headline 'High and low notes in music lover's life'. Print Edition | Subscribe