It was a Hello Kitty craze of a different kind yesterday as nearly 10,000 people turned up at 14 7-Eleven outlets islandwide to queue for ez-link charms bearing the famous kitty's likeness. Among the queues was this one at an outlet next to the Yew Tee MRT station. The charms, which function like ez-link cards, come in two designs and cost $24.90 each. Each customer was limited to only four charms, and they did not come with any stored value. At the 7-Eleven outlet at Block 807, Yishun Ring Road, some fans started queueing for the trinkets from midnight, even though they were launched only at 7am, Shin Min Daily News reported. Many came with a friend for company.