Sales impact of grading system will be minimal, say drink makers

Companies like Pokka and Coca-Cola say about 60 per cent of their drinks are already within healthier choice standards.
Companies like Pokka and Coca-Cola say about 60 per cent of their drinks are already within healthier choice standards.ST PHOTO: ARAFFIN JAMAR

Ad ban, Nutri-Grade will affect sales, but healthier choices already available

Major drink manufacturers say that while they expect the new advertising ban and grading system for pre-packaged sugary drinks to affect sales, the impact will be minimal.

Manufacturers such as Pokka Group and Coca-Cola said about 60 per cent of their drinks, including their top sellers, are already within healthier choice standards.

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A version of this article appeared in the print edition of The Straits Times on March 12, 2020, with the headline 'Sales impact of grading system will be minimal, say drink makers'. Print Edition | Subscribe