Gradual roll-out hints at long-term goals, say experts

Gojek launched a beta version of its app here on Nov 29 last year with several restrictions.
Gojek launched a beta version of its app here on Nov 29 last year with several restrictions.ST PHOTO: TIMOTHY DAVID

Indonesian ride-hailing firm Gojek's measured entry into Singapore is symptomatic of the market conditions here and also hints at its long-term strategy, said transport experts.

Unlike local players such as Ryde and Tada, Gojek has the depth and resources to be a serious contender to Grab, but "the era of expanding by just burning cash is going away", noted Singapore University of Social Sciences (SUSS) transport researcher Park Byung Joon.

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A version of this article appeared in the print edition of The Sunday Times on January 13, 2019, with the headline 'Gradual roll-out hints at long-term goals, say experts'. Print Edition | Subscribe