Indonesian ride-hailing firm Gojek's measured entry into Singapore is symptomatic of the market conditions here and also hints at its long-term strategy, said transport experts.
Unlike local players such as Ryde and Tada, Gojek has the depth and resources to be a serious contender to Grab, but "the era of expanding by just burning cash is going away", noted Singapore University of Social Sciences (SUSS) transport researcher Park Byung Joon.
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