O'Braim entered the pasar malam circuit a year ago selling goreng pisang (banana fritters) with a modern twist. Run by Mr Abdul Hakeem Ibrahim, 30, his brother, sister and brother-in-law, it is an example of how traditional snacks are being reinvented to keep up with changing tastes. They sell banana fritters in different flavours, including chocolate and cheese with condensed milk, and strawberry cheesecake, while using a goreng pisang recipe passed down from their grandmother.
Mr Hakeem said they have been testing out a new flavour at each Pasar Malam they go to. "If it is a hit, we will keep it on the menu," he said.
His parents also run a stall selling traditional Malay food such as nasi padang, as well as snacks like curry puff and popiah, at Pasir Ris West Plaza.