Getting creative to attract young locals

TCM centre Kin Teck Tong's chief operating officer Tan Lip Hong (in blue shirt) with (from far left) receptionists Annie Wong and Winnie Wong; brand operations manager Lydia Liu; therapist Lee Ai Guo; and physicians Yang Ling, Sheryl Teo and Zhang Ya
TCM centre Kin Teck Tong's chief operating officer Tan Lip Hong (in blue shirt) with (from far left) receptionists Annie Wong and Winnie Wong; brand operations manager Lydia Liu; therapist Lee Ai Guo; and physicians Yang Ling, Sheryl Teo and Zhang Yao Jia.ST PHOTO: DESMOND WEE

Instead of working as a traditional Chinese medicine (TCM) therapist, how about being a rehabilitation technologist instead?

Mr Tan Lip Hong, 41, chief operating officer of TCM centre Kin Teck Tong, is counting on the more modern job description to attract a new, more tech-savvy breed of job applicant.

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content
A version of this article appeared in the print edition of The Sunday Times on March 25, 2018, with the headline 'Getting creative to attract young locals'. Print Edition | Subscribe