Straits Times subscribers will be able to enjoy more benefits from today with the launch of the new ST+ e-card.
These include up to 20 per cent discounts for dining at top hotels including Fairmont Singapore and The Fullerton Hotel, and a 10 per cent discount at dining chain Ministry of Food on weekdays.
There will also be exclusive room deals from hotel partners - Carlton Hotel, The Fullerton Hotel, Fullerton Bay Hotel, M Social, Mandarin Orchard, Orchard Hotel and more.
Free passes to check out yoga sessions as well as special discounts on beauty and wellness treats, and shopping discounts from major brands such as New Balance, Canon, Courts Singapore and Harvey Norman will also be on offer.
The new initiative, which aims to reward subscribers, joins the slew of existing benefits under the exclusive ST+ programme, such as ST Video, ST Food and ST Wine Club. ST subscribers can access the new e-card by first downloading the SPH Rewards mobile application in the iTunes or Google Play store.
Mr Warren Fernandez, editor- in-chief of the Singapore Press Holdings' English/Malay/Tamil Media Group and editor of The Straits Times, said: "The main benefit we bring to our readers is the latest news across all our platforms. But in addition to this, we want to reward our loyal subscribers with more, through our news with benefits programme."
HOW TO ENJOY SUBSCRIBER BENEFITS
Open the Apple App Store for iPhone users or Google Play for Android phone users.
Search for the SPH Rewards app and download it.
Users with existing mySPH accounts can use the same user ID and password to log in to the app. Those who have yet to create an account can follow the simple steps to register for one.
Subscribers can get their family members to download the app on their own devices and sign in using the same login details to benefit from the deals.
After logging in, simply flash The ST+ e-cards in the application to enjoy benefits from various partners.
"We aim to make it really easy to use. So, The ST+ e-card will sit in your phone, which most people have with them throughout the day. With this, they will enjoy great offers and access, which we have worked with our partners to deliver to them. We will keep adding more and more of these benefits as we go along," he added.
To promote the launch of The ST+ e-card, electronics retail chain Harvey Norman will give $10 vouchers to the first 100 shoppers to visit its Millenia Walk outlet every Wednesday and Thursday until the end of the month. Similarly, furniture retailer Courts Singapore will offer ST+ members $10 off a minimum purchase of $50 at its 14 stores islandwide as well as at its online store until April 28.
On the new subscription benefits, Ms Amy Leo, senior manager of business partnership at SPH's circulation division, said: "We will continue to engage and excite our subscribers with attractive offers and benefits. At the same time, we strive to bring value to our partners in growing awareness and usage of their products and services."
For inquiries about the SPH Rewards application, subscribers can call 6388-3838 or send an e-mail to firstname.lastname@example.org
Readers who wish to subscribe to The Straits Times to enjoy the ST+ benefits can call the same number or visit www.sphsubscription.com.sg