From wet market to Web market: Stalls launch online presence to sell their produce

A stall at Tiong Bahru Market, one of more than 10 that are on e-commerce site MarketFresh, where customers can order wet market produce for delivery the next day.
A stall at Tiong Bahru Market, one of more than 10 that are on e-commerce site MarketFresh, where customers can order wet market produce for delivery the next day.ST PHOTO: JONATHAN CHOO
A stall at Tiong Bahru Market, one of more than 10 that are on e-commerce site MarketFresh, where customers can order wet market produce for delivery the next day.
A stall at Tiong Bahru Market, one of more than 10 that are on e-commerce site MarketFresh, where customers can order wet market produce for delivery the next day.ST PHOTO: JONATHAN CHOO
A stall at Tiong Bahru Market, one of more than 10 that are on e-commerce site MarketFresh, where customers can order wet market produce for delivery the next day.
A stall at Tiong Bahru Market, one of more than 10 that are on e-commerce site MarketFresh, where customers can order wet market produce for delivery the next day.ST PHOTO: JONATHAN CHOO

SINGAPORE - Freshly made yong tau foo, the day's catch and meat butchered to order are among the draws of shopping at wet markets.

But with fewer people making the morning trip to them, sellers at one of Singapore's oldest wet markets have found a way to take their produce to the customer.

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content