From cosplayers to CEOs

Celebrity cosplayers Baozi and Hana are hanging up their costumes to focus on growing their own make-up brand

Above: Baozi (right) and Hana, dressed as characters from Japanese anime Free!, on the second day of this year’s Anime Festival Asia (AFA). ST PHOTOS: JEREMY KWAN, CHERYL TEH
Baozi (right) and Hana at the booth for their make-up brand Flower Knows on the last day of AFA. They are dressed as characters from the Chinese novel series, Mo Dao Zu Shi. ST PHOTOS: JEREMY KWAN, CHERYL TEH
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For Chinese cosplay duo Baozi, Singapore is a second home.

It is where they studied for their master's and bachelor's degrees respectively, and where they were inspired to start their make-up brand, Flower Knows, which now makes more than $4 million in sales a year.

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A version of this article appeared in the print edition of The Straits Times on December 11, 2019, with the headline From cosplayers to CEOs. Subscribe