Ms Olivia Tan, 23, has won a trip for two to anywhere in the world, just by subscribing to The Straits Times (ST). And she might not have done so, had she not been searching for a way to stay updated with current affairs.
"It's the best time for me to subscribe because I've just entered the working world and it's a good way to learn about what's going on in the world and broaden my perspectives," said Ms Tan, an accountant.
The first-time subscriberdecided on the All-In-One (AIO) package, which gives her access to both print and digital editions of ST.
Ms Tan and her siblings find it convenient to read the paper online or as a PDF file while riding the bus or train, whereas her father, 59, a driver, likes the print edition.
Over the last two months, booths set up around Singapore have offered gifts and a lucky draw to new AIO subscribers. Six out of over 1,700 who took up the AIO package during the subscription drive were winners.
Ms Tan, who won the trip to anywhere in the world, said: "I really want to go to Iceland, I heard it is really beautiful."
The other five won a two-day, one-night retreat sponsored by Resorts World Sentosa (RWS).
Madam Tiang Ai Ching, 71, won a Deluxe Garden Room stay package at Equarius Hotel and is excited to take her grandchildren to Sentosa.
"I like that with this subscription, we don't have to pay the newspaper vendor every month," she said.
Michael Ng, 54, winner of a one-bedroom villa package at Beach Villas, said: "With AIO, you can read ST wherever you are."