Facebook is free, so we're paying for it

Doing things with personal data is a core business model that society has chosen to support for years

Let me make you an offer upfront: If you make it to the end of this column, I will reveal to you my sure-fire four-step method of ensuring total online data privacy.

Before we get to that part though, you have to put up with me lamenting about how we got to a situation where my four-step method is one of very, very few ways you can become a private person again.

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A version of this article appeared in the print edition of The Sunday Times on March 25, 2018, with the headline 'Facebook is free, so we're paying for it'. Print Edition | Subscribe