Explore MRT stations, collect Hello Kitty merchandise in LTA’s new themed campaign
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Fans can check in at 15 MRT stations from Nov 7 to 21 to collect Hello Kitty digital stamps and coins, which can be used to redeem exclusive merchandise or discount vouchers.
PHOTOS: LTA/FACEBOOK
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SINGAPORE – Come November, Hello Kitty enthusiasts can look forward to exploring MRT stations across Singapore with their favourite whiskered character.
Fans can check in at 15 MRT stations from Nov 7 to 21 to collect Hello Kitty digital stamps and coins. These can be used to redeem exclusive merchandise or discount vouchers.
The interactive activity is part of Hello Kitty’s Move Lite Adventure campaign, which was unveiled by the Land Transport Authority (LTA) on its Facebook page on Sept 4.
From Nov 1 to 21, participants can also earn coins through a daily trivia game or by stepping up in a virtual run or walk challenge.
LTA shared in its Facebook post that there will be limited-edition Hello Kitty merchandise up for grabs, including an adventure challenge medal, bag charm, phone chain, acrylic fridge magnet and enamel pins.
A finale event will take place from Nov 22 to 23 at One Holland Village, where participants can collect their merchandise and snap photos at a Hello Kitty photo booth.
Registration for the campaign begins on Sept 4 and closes on Nov 23. It is open to all Singapore residents aged 18 and above.
Those who register before Sept 30 can enjoy 10 per cent off on exclusive merchandise and earn additional coins.
More information can be found at this website
