Singapore students reap rewards from taking Korean beauty brands to Myanmar

Third-year business administration students (from left) James Ang, Aung Shin Khant and Pua Seng Oon set up a shop in Myanmar selling skincare products by Korean brands. Their store made more than $20,000 in just a week of its official opening last mo
Third-year business administration students (from left) James Ang, Aung Shin Khant and Pua Seng Oon set up a shop in Myanmar selling skincare products by Korean brands. Their store made more than $20,000 in just a week of its official opening last month.ST PHOTO: KELVIN CHNG
The idea to set up the shop in Mandalay, called Keeo or "care" in Korean, came from an entrepreneurship module the three Singapore Polytechnic students took in April last year.
The idea to set up the shop in Mandalay, called Keeo or "care" in Korean, came from an entrepreneurship module the three Singapore Polytechnic students took in April last year.PHOTO: SINGAPORE POLYTECHNIC

S'pore Poly students reap rewards from taking Korean beauty brands to Myanmar

You would not expect three young men to make a name for themselves in business overseas by knowing what consumers want to make themselves look and feel good.

Riding on the growing interest in beauty and personal care in Myanmar, polytechnic students Aung Shin Khant, Pua Seng Oon and James Ang set up shop in the country's second-largest city, Mandalay, selling Korean skincare products.

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A version of this article appeared in the print edition of The Straits Times on October 22, 2018, with the headline 'Selling K-wave abroad'. Print Edition | Subscribe