Gifts, free trials, discounts to woo parents to enrol their kids into childcare centres

Star Learners Group, which has a chain of 39 centres islandwide, offered parents a cash gift of $1,200 in February during its open house if parents enrol their children in its outlets.
Star Learners Group, which has a chain of 39 centres islandwide, offered parents a cash gift of $1,200 in February during its open house if parents enrol their children in its outlets.PHOTO: STAR LEARNERS CHILD CARE/FACEBOOK

Lucky draws for iPads and movie tickets, free school uniforms and one-week trials, and massive discounts of up to thousands of dollars - these are some of the ways childcare centres are wooing parents to place their children in otherwise possibly half-empty classes.

Star Learners Group, which has a chain of 39 centres islandwide, offered parents a cash gift of $1,200 in February during its open house if parents enrol their children in its outlets.

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A version of this article appeared in the print edition of The Straits Times on April 08, 2019, with the headline 'Gifts, free trials, discounts to woo parents to enrol their kids'. Print Edition | Subscribe