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Gifts, free trials, discounts to woo parents to enrol their kids into childcare centres

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Star Learners Group, which has a chain of 39 centres islandwide, offered parents a cash gift of $1,200 in February during its open house if parents enrol their children in its outlets.

PHOTO: STAR LEARNERS CHILD CARE/FACEBOOK

Janice Tai

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Lucky draws for iPads and movie tickets, free school uniforms and one-week trials, and massive discounts of up to thousands of dollars - these are some of the ways childcare centres are wooing parents to place their children in otherwise possibly half-empty classes.
Star Learners Group, which has a chain of 39 centres islandwide, offered parents a cash gift of $1,200 in February during its open house if parents enrol their children in its outlets.
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