Instead of waking up late yesterday, triplets Gillian, Gracie and Gareth Goh headed to Pasir Ris Park at 9am.

But unlike other beachgoers, the 10-year-olds were busy picking up litter with metal tongs and buckets.

The siblings - who went with their parents - were part of a group of 20 volunteers participating in a new initiative called Love Our Coast.

It was started by local food and beverage company Georges @ The Cove to engage the community in protecting the coastline and the sea from plastic waste.

In yesterday's first beach clean-up under the initiative, participants first attended an interactive workshop by a coastal protection researcher from Our Singapore Reefs, a community of divers who raise awareness about conserving coral reefs.

They then spent an hour picking up rubbish, netting 1,357 pieces that weighed 17.5kg. The clean-up at Pasir Ris beach will be held every last Sunday of the month.

Visit www.georges.com.sg/ourcsr to sign up and join Telegram group @loveourcoast for updates.