BUDGET 2019: Supporting our workers and firms

Creative Technology chief continues to innovate

Mr Sim Wong Hoo with Creative's Super X-Fi headphones, which have an award-winning technology that recreates a holographic sound experience. Mr Sim was lauded by Finance Minister Heng Swee Keat for maintaining his entrepreneurial spirit.
Mr Sim Wong Hoo with Creative's Super X-Fi headphones, which have an award-winning technology that recreates a holographic sound experience. Mr Sim was lauded by Finance Minister Heng Swee Keat for maintaining his entrepreneurial spirit. ST PHOTO: TREVOR TAN

"If you don't innovate, you will be eliminated."

That is the mantra of Mr Sim Wong Hoo, chief executive and chairman of Creative Technology, which has been at the forefront of innovative technology developments since its birth in 1981.

To stay competitive, Mr Sim has tried to ensure that his firm is agile and creative. He was lauded by Finance Minister Heng Swee Keat in his Budget speech yesterday.

"The spirit of entrepreneurship is critical for all these endeavours - having a vision of the future, and taking practical actions, day in, day out, to explore a range of possibilities and solve a myriad of problems. Mr Sim's story illustrates the point that to succeed, we must learn, we must walk the ground and we must persist," said Mr Heng.

At 64, Mr Sim is still innovating.

Creative Technology recently launched the Super X-Fi, a technology that recreates a holographic sound experience with headphones. It won 14 awards at the 2019 Consumer Electronics Show in the United States.

"Innovation is the lifeblood... of any company. But to prosper, you also need to be lean, agile, highly competitive... and (have) some luck," he told The Straits Times.

Mr Sim added that Singapore firms face a lack of talent in the field of innovation. Small and medium-sized enterprises also face difficulties in attracting talented people, who may prefer to go to multinational companies.

He said: "Singapore companies should be given more space to participate in the local market for them to grow their wings before 'pushing them off the cliff', into the markets overseas."

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A version of this article appeared in the print edition of The Straits Times on February 19, 2019, with the headline Creative Technology chief continues to innovate. Subscribe