SINGAPORE - The season of good cheer and giving is coming, but amid the revelry, do not forget to be on the look out for crime.

The National Crime Prevention Council (NCPC) and the police on Friday (Nov 27) launched the annual Festive Season Crime Prevention Campaign, aimed at getting the public to be more vigilant.

The annual campaign, which has been held since 1984, will feature advertisements on trains, bus stops and on television this year.

"The year-end period is a time for celebrations and revelry. We hope that this campaign can help remind everyone to stay vigilant and take all necessary preventive measures to avoid becoming victims of crime," said chairman of NCPC Mr Tan Kian Hoon at the campaign's launch at the Ang Mo Kio town centre.

This year's campaign focuses on raising awareness of online scams and money-laundering activities.

The campaign follows a spike of e-commerce cheating cases in the first half of this year. There were 1,015 cases, almost two-thirds higher than the same period last year.