Daiso sets up online store as e-commerce grows

Daiso also has 25 stores in Singapore and opened its newest outlet at West Coast Plaza on Jan 2.
Daiso also has 25 stores in Singapore and opened its newest outlet at West Coast Plaza on Jan 2.ST PHOTO: KELVIN CHNG

Japanese discount store Daiso launched its Singapore website on Monday to provide more choices for its customers.

The online platform lists products in 25 categories, including cleaning supplies, daily necessities and personal care.

"We have been working on increasing the number of items and investigating what products sell well online," a Daiso spokesman told The Straits Times on Wednesday.

As at 7pm yesterday, 393 items were listed on the online store. Some items, such as door hooks and non-alcohol wet wipes, were sold out.

Daiso also has 25 stores in Singapore and opened its newest outlet at West Coast Plaza on Jan 2.

Its new online store comes in the wake of many similar brands moving some of their business into the virtual space. In May last year, stationery store Popular and household goods retailer Muji joined e-commerce platforms Lazada and Shopee respectively.

Discount chain Don Don Donki also came on board the Shopee platform last month.

While Daiso's items cost $2 each, its online store requires shoppers to buy at least five items.

There is a $5 delivery charge but this may vary, depending on the weight of the parcel.

Online shopper Ann Bay, 52, does not mind paying Daiso's delivery charge but is more concerned about the availability of items on the online store.

The florist noted that popular items were often sold out "within a day or so" in-store.

Housewife Jillian Wong, who is in her 50s, welcomed Daiso's online store but also enjoys shopping in bricks-and-mortar outlets.

Previously, to find items that were already sold out at a Daiso outlet, she would have to visit another outlet. "But the joy of seeing, touching and getting hold of the last item on the shelf - especially if that is the item I want - is still the best," said Ms Wong.

Jessie Lim

A version of this article appeared in the print edition of The Straits Times on January 22, 2021, with the headline 'Daiso sets up online store as e-commerce grows'. Subscribe