Children's education, health top charity causes in Singapore: Mastercard survey

In revealing the findings on Monday (Sept 4), Mastercard, which conducted the survey, said that 24.4 per cent of respondents in Singapore indicated support for children's education and health.
In revealing the findings on Monday (Sept 4), Mastercard, which conducted the survey, said that 24.4 per cent of respondents in Singapore indicated support for children's education and health. ST PHOTO: DESMOND FOO

SINGAPORE - Children's education and health are among the top three causes consumers in Singapore would support, a study has found.

Helping those with serious illnesses, and poverty and starvation alleviation are the other top two causes, the Mastercard Ethical Spending and Charitable Giving Survey found.

In revealing the findings on Monday (Sept 4), Mastercard, which conducted the survey, said that 24.4 per cent of respondents in Singapore indicated support for children's education and health.

This was lower than the 37.8 per cent of respondents in the Asia-Pacific region. It was also a drop from the 27.2 per cent in 2015.

In the Asia-Pacific, Indonesians were most likely to support children's education and health, with 64.5 per cent of respondents saying that they would support the cause.

Mastercard's senior vice-president for communications for the Asia-Pacific region, Ms Georgette Tan, said: "With the high value placed on education in the Asian culture, it's strongly encouraging to see that children's education and health is the cause that consumers are looking to support."

Support for those with serious illnesses stood at 22.5 per cent among Singapore respondents, the same figure for support for poverty and starvation alleviation.

The survey presented seven causes, and respondents had to rank them from 1 to 7, with 1 being the lowest score and 7 the highest.

The survey, which was conducted online last November, found a dip in the number of Singapore respondents donating to charity.

In 2014, 59.5 per cent answered "yes" when asked if they had contributed to charity. This fell to 54.9 per cent in 2015 and 54.6 per cent last year.

Last year's figure, however, is still higher than the 50.4 per cent for the Asia-Pacific average.

Out of the 54.6 per cent of Singapore respondents who donated to charity last year, most (40.7 per cent) donated less than US$50 (S$70), while 28.7 per cent donated US$50 to US$100. Another 8.7 per cent donated more than US$500.

Less than half of the Singapore respondents also bought items because a percentage was going to be donated to a good cause. Only 33.3 per cent of Singapore respondents placed that as their reason, compared with the Asia-Pacific average of 44.4 per cent.

The Singapore survey polled a total of 500 respondents aged 18 to 64.