A new $5 million Kickstart Fund has been established to support lifestyle concepts with strong tourism potential and scalability. Second Minister for Trade and Industry, S. Iswaran said this during the Singapore Budget 2013 on Monday.
Mr Iswaran in announcing this fund said that the Singapore Tourism Board (STB) was committed to "fostering innovation and test-bedding new smaller-scale ideas".
Examples of concepts that could tap on this fund include pop-up entertainment, dining, retail or arts events. The scheme will also provide entrepreneurs access to business advice from experienced mentors from the industry.
STB will announce the details and call for applications soon, he added.