Blogger Xiaxue and social media marketing firm Gushcloud in blog war

Local blogger Wendy Cheng, better known by her blogging moniker, Xiaxue. In a blog post on Dec 23, she accused Gushcloud, a rival social media marketing company of a number of practices which she said were questionable. -- ST PHOTO: ASHLEIGH SIM
Local blogger Wendy Cheng, better known by her blogging moniker, Xiaxue. In a blog post on Dec 23, she accused Gushcloud, a rival social media marketing company of a number of practices which she said were questionable. -- ST PHOTO: ASHLEIGH SIM

SINGAPORE - Local blogger Xiaxue has accused a social media marketing company of a number of practices which she said were questionable.

In a Dec 23 blog post spanning close to 30 pages, Xiaxue, whose real name is Wendy Cheng, claimed to have an expose on Gushcloud, which represents a number of bloggers.

Her allegations concerned the company's earnings, its YouTube views and subscriptions, and its bloggers' page views.

In response, Gushcloud said on Dec 23 that her blog post was "far from accurate".

"We are currently seeking legal advice. And we would address her points at an appropriate time; since we are also very close to the festive holiday seasons," said Mr Vincent Ha, chief executive and co-founder of Gushcloud.

Ms Cheng, 30, wrote in her blog that her claims were a result of a year's worth of digging around.

This included creating a fake company called SG Private Trainers which she used to buy banner advertisements from Gushcloud bloggers, which were then used to track their page views.