The Straits Times has been rewarded for its sustained digital efforts with a sizeable haul of seven awards, including two golds, at the 7th Asian Digital Media Awards held in Singapore yesterday.
Gold awards were clinched for Best News Website and Best Data Visualisation Project at the annual event. The newspaper also won four silver awards for Best News Website, Best Data Visualisation Project, Best Lifestyle Website and Best in Tablet Publishing, and one bronze award for Best New Product.
AskST, the paper's cross-media reader engagement programme launched at the start of the year, clinched the bronze. It lets readers tap The Straits Times' pool of experienced correspondents and their contacts via a variety of platforms.
Picking up two wins - a silver for Best Lifestyle Website and another for Best in Tablet Publishing - was the microsite A Gallery Of Old And New, produced specially to coincide with the opening of the National Gallery Singapore last November.
The site takes readers on an immersive virtual tour of the gallery's interior using interactive 360-degree panoramas.
Two special projects, Animals Crossing and The Day The Mountain Shook, won gold and silver respectively for Best Data Visualisation Project.
Animals Crossing gives readers an in-depth look at Eco-Link@BKE, the region's first bridge reserved for animals, while The Day The Mountain Shook narrates a poignant account of how families of the victims of the deadly Mount Kinabalu earthquake on June 5 last year are coping with their loss.
Together with The Straits Times' seven wins, Singapore Press Holdings (SPH) clinched a total of 10 awards on Wednesday.
Citizen journalism website Stomp won two - a silver for Best News Mobile Service for its WhatsApp service and a bronze for Best Reader Engagement - while Brand Insider, the company's content marketing arm, added another with a silver for Best Digital Advertising Campaign, courtesy of its Mother's Day campaign with camera-maker Canon.
Mr Warren Fernandez, editor-in- chief of SPH's English/Malay/Tamil Media group, said: "We take these awards seriously as they validate our efforts to transform. We have moved from being a print-centred newsroom to a multimedia operation. Our aim is to produce great content across platforms.
"The fact we can not only do it, but also win international awards consistently, is a huge boost for the team. It also assures readers and viewers that they can count on us to deliver quality content, in our print and digital products."
This year's awards, organised by the World Association of Newspapers and News Publishers (Wan- Ifra) and Google, were held in conjunction with the Digital Media Asia Conference at Orchard Hotel. They attracted 116 entries across nine award categories from media companies in 11 countries. There were 24 judges, with eight from the US and nine hailing from Europe.
Speakers at the three-day conference, which started on Tuesday, include experts from media organisations including Google, The Wall Street Journal, Financial Times, Britain's The Times newspaper and The Straits Times.