SINGAPORE - Financial consultant Lim Jit Siew may have been donating blood regularly for more than 40 years, but he still feels uneasy at the sight of blood and needles.

He was amused when he saw a woman take a video as she was having her blood drawn on Tuesday at the Singapore Press Holdings (SPH) Red Apple Day, a blood donation drive held by the media company.

"I still feel squeamish sometimes and most people look away from the needles, but she took a video instead," said Mr Lim, 59, who sat next to SPH systems support specialist Nur'Ain Ahmad, 27, at the event at the SPH headquarters in Toa Payoh.

She sent the video to family and friends to encourage them to donate blood, she said.

They were among 225 donors at the SPH event held annually since 2001 and twice a year since 2011 to increase the amount of blood donations during festive periods. They donated 161 units of blood in all.

SPH chief executive Alan Chan said: "I am pleased to see regular donors doing their part to save lives."

The next SPH Red Apple Day will be held on Feb 12 next year.