Shanmugam's interviews with celebrities: Soft-sell reach greater, could have pitfalls, say experts

Law and Home Affairs Minister K. Shanmugam during an interview with Ah Lian, a well-known local Internet personality and the alter ego of actress Michelle Chong.
Law and Home Affairs Minister K. Shanmugam during an interview with Ah Lian, a well-known local Internet personality and the alter ego of actress Michelle Chong.PHOTO: SCREENGRAB FROM YOUTUBE

SINGAPORE - The topic was a serious, even controversial, one - the recently passed fake news law. The approach, however, was light-hearted and unorthodox, with Law and Home Affairs Minister K. Shanmugam appearing in online video interviews.

The reaction has been mixed. Some welcomed the effort to reach out and connect with new audiences and make policy more accessible. Critics, however, said they "cringed" at the unusual approach to explaining government policy.

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