With or without Elon Musk, Twitter is overdue a shake-up

Behind a stagnation in users lies a stagnating product

New: Gift this subscriber-only story to your friends and family

Mr Elon Musk's acquisition of Twitter was to be one of the biggest buyouts in corporate history.

Now, it threatens to become one of the ugliest disputes.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Straits Times on July 13, 2022, with the headline With or without Elon Musk, Twitter is overdue a shake-up. Subscribe