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Will the social media battle sway voters in S’pore?
As politicians ramp up their online presence, the distinction between reach and conversion is worth noting.
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As a nation, regardless of age, Singaporeans appear to be chronically online, with an Internet penetration rate of 96 per cent as at early 2024.
PHOTO: ST FILE
Teo Kay Key
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The term “chronically online” has become a feature in the popular lexicon.
As a nation, regardless of age, Singaporeans appear to be chronically online, given that the internet penetration rate was 96 per cent as at early 2024, and that in January 2024, around 85 per cent of the population were social media users.
