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Why is Taylor Swift so popular?
A music maven with cross-generational appeal and madly dedicated to her fans, the American sweetheart’s journey is full of wins.
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Taylor Swift’s arrival in Singapore coincides with her occupying a unique position in the culture.
PHOTO: EPA-EFE
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“Why is Taylor Swift so popular, anyway?” went a question from a family member.
As a “Swiftie” – a term of endearment or mockery for the American pop star’s fans, depending on who you ask – I was amused by his unintended reference to a fan joke. During her record-breaking Eras Tour concerts, she sometimes wore a sparkling T-shirt emblazoned with the words: “Who Is Taylor Swift, Anyway? Ew.”
