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Why is extreme ‘frontier travel’ booming despite the risks?

The rise of travel content sharing on social media and revenge travel following Covid-19 have contributed to the surge in its popularity.

Frontier tourism is an exclusive and extreme form of adventure travel.

PHOTO: AFP

Anne Hardy, Can Seng Ooi, Hanne E.F. Nielsen and Joseph M. Cheer

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raises questions as to why people engage in risky tourism activities in remote locations, and whether there should be more restrictions to what adrenaline-seeking tourists can do.

This type of travel, known as “frontier tourism”, is becoming big business.

Why is extreme ‘frontier travel’ booming despite the risks?

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