E-payment firm Nets has been excoriated for its most recent advertising campaign to promote cashless payments, with politicians and netizens calling out the campaign as racist and offensive. Disseminated online and in hawker centres, the advertisement featured Mediacorp actor Dennis Chew portraying four characters, including a woman in a tudung and a man with visibly darker skin.
The ad was quickly labelled "brownface" by critics and drew responses, including from YouTuber Preeti Nair and her brother Subhas Nair who produced an online rap video condemning it.
Already a subscriber? Log in
Dive deeper at $0.99/month
Want more exclusives, sharp insights into what's happening at home and abroad? Subscribe to stay informed.
ST One Digital Package - Monthly
$9.90 $0.99/month
No contract
$0.99/month for the first 3 months, $9.90/month thereafter. T&Cs apply.
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
2-week e-paper archive so you never miss out on any topic that matters to you