Why Asian CEOs must pay more heed to crisis communications

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Asian corporate leaders are generally more self-effacing than their Western counterparts when handling corporate and legal disputes, preferring to keep conflicts away from the public eye. The passive approach towards tackling crisis communications sometimes borders on avoidance and occasional states of denial.

Nine out of 10 Asian companies I have advised on crisis situations over the past 20 years have never conducted "desktop" dry runs on scenarios before they happened, and most have not developed crisis-communications manuals listing essential procedures to deal with key stakeholders in such situations. Of the rare few who did so, few plans spell out scenarios of potential litigation disputes.

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A version of this article appeared in the print edition of The Straits Times on November 13, 2019, with the headline Why Asian CEOs must pay more heed to crisis communications. Subscribe