When weddings become displays of wealth

Social media and globalisation are turning private celebrations into aspirational events

The wedding at which to be photographed last week was that of Ms Isha Ambani, daughter of India's wealthiest man, Mr Mukesh Ambani. A string of glossy events, including a show by the singer Beyonce in Rajasthan, culminated in a ceremony at the Ambanis' 27-storey home in Mumbai, with guests including Mrs Hillary Clinton.

It may not have cost the rumoured US$100 million (S$137 million), but it looked like it did. It was the climax of India's marriage season, including the show business splicing of Bollywood actress Priyanka Chopra and musician Nick Jonas in Jodhpur this month, at which Ms Ambani was a bridesmaid. Coupling does not get more conspicuous than at an Indian wedding.

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A version of this article appeared in the print edition of The Straits Times on December 20, 2018, with the headline 'When weddings become displays of wealth'. Print Edition | Subscribe